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Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All (Hardcover)
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The new question
The new study
With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatnessbeating their industry indexes by a minimum of ten times over fifteen yearsin environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these 10X companies to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.
The new findings
The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include: 10Xers; the 20 Mile March; Fire Bullets, Then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe.
Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck.
This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not chance.
About the Author
Jim Collins is author or coauthor of six books that have sold in total more than ten million copies worldwide, including the bestsellers Good to Great, Built to Last, and How the Mighty Fall. Jim began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. He now operates a management laboratory in Boulder, Colorado, where he conducts research, teaches, and consults with executives from the corporate and social sectors.
Praise for Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All…
“A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises”