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inGenius: A Crash Course on Creativity (Hardcover)
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Internationally bestselling author and award-winning Stanford University educator Tina Seelig has taught creativity to the best and brightest students at Stanford and to business leaders around the world. With inGenius she expertly decodes creativity, revealing an approach that everyone can use to enhance their own creative genius.
In today's world, innovation and creative problem solving are more important than ever to succeed. For many of us, however, this process is a mystery. Whether we are attempting to generate fresh ideas or struggling with problems with no solutions in sight, the innovative spark is out of reach. inGenius offers a revolutionary new model, the Innovation Engine, which explains how creativity is generated on the inside and how it is influenced by the outside world. Describing the variables that work together to catalyze or inhibit our creative abilities, Seelig provides a set of tools we can each use right away to radically enhance our own ingenuity as well as that of our colleagues, teams, organizations, and communities.
Seelig's groundbreaking work reveals that creativity is an endless renewable resource we can tap into at any time. It is as natural as breathing, and just as necessary for leading a successful and fulfilling life.
About the Author
Tina Seelig has a Ph.D. in neuroscience from Stanford University Medical School. She is the executive director of the Stanford Technology Ventures Program, the director of the National Center for Engineering Pathways to Innovation, and is the author of the international bestseller What I Wish I Knew When I Was 20. In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education.
Praise for inGenius: A Crash Course on Creativity…
“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.”