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What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World (Paperback)
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In a book thats one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroysbut also opens upvast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everythingfrom corporations to governments, nations to individualsmust evolve in the Google era.
What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. Its about you.
About the Author
Jeff Jarvis is the proprietor of one of the webs most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 200711 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.
Praise for What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World…
“Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is.”